DragonWear
Amidst a world overflowing with mass-produced goods, it’s becoming all too apparent that quality, sustainability, and our planet’s welfare are often sacrificed in the pursuit of profits. The rampant use of harmful materials such as petroleum-based plastics and toxic business practices are just a few examples of the negative impact that these products have on our environment and society. But at DragonWear, we are determined to make a difference. We refuse to be just another brand contributing to this problem. We believe that everyone deserves access to products that are made with integrity, designed to last, and created with the utmost respect for our planet.
At DragonWear, we are passionate about creating fashion products that not only look and feel great, but also have a positive impact on our world. We understand the challenges that we face today, from environmental degradation to social injustice, and we believe that fashion can be a powerful tool for change.
That’s why we are committed to using only the finest natural materials in our designs. Hemp, with its incredible versatility and sustainability, is at the forefront of our efforts. We also incorporate other eco-friendly materials, ensuring that our products are as environmentally responsible as they are stylish.
But we don’t stop there. Our designs are carefully crafted to tell a story – one that celebrates the beauty and diversity of our planet and the people who call it home. From intricate patterns to bold colors, each piece is a work of art that speaks to the values we hold dear.
We believe that fashion has the power to inspire and unite, to spark conversations and create positive change. With DragonWear, you can make a statement not only with your style but with your values. Join us in creating a better world, one outfit at a time.
At DragonWear, we believe that living synergistically with nature is the key to a bright future. We want to create as many natural, organic, high-quality products in the world that have a positive footprint on our planet while serving humanity and individuals.
Vision
To offer natural, high quality, sustainable products to humanity, and through them, change the world for the better
Our Purpose
The purpose of DragonWear is for you to enjoy all-natural and sustainable products that you can wear with pride. The good wearing experience and quality will complement the long life cycle of the products and the positive impact on our planet and society.
Our Mission
Our mission is to lead the charge towards a future where quality and sustainability are non-negotiables, and where businesses are held accountable for their actions. We believe that together, we can make a positive impact and pave the way for a more responsible and compassionate world. Join us on our journey towards a better future, one where the products we use enhance our lives, without harming the planet or its inhabitants.
DragonWear – Materials
At DragonWear, we believe in using materials that not only produce exceptional products but also minimize our impact on the planet. That’s why hemp is our primary production material of choice. Hemp is one of the most environmentally friendly plants on the planet, with rapid growth cycles and the ability to absorb more CO2 from the atmosphere than other plants. As it grows, it also helps to clean the soil and requires relatively little water to thrive. Plus, it needs no harmful pesticides or herbicides, making it a truly sustainable choice.
But the benefits of hemp don’t stop there. It also produces some of the strongest fibers and materials available, ensuring that our products are not only eco-friendly but also durable and long-lasting.
At DragonWear, we are committed to creating high-quality products that also serve as a natural remedy for our planet. By using hemp as our primary material, we are proud to offer sustainable fashion that makes a positive impact on our world.
THE ISSUES WE ARE ADDRESSING
FAST FASHION
The fashion industry is built on a business model known as fast fashion, which prioritizes speed and trend-chasing over sustainability and ethical practices. This model involves rapidly producing clothing and accessories as soon as new trends emerge, in order to capitalize on the high demand for these products.
As a result of this model, the term fast fashion has also become a generic term to describe the products of this industry. This approach to fashion gained popularity in the 20th century due to the increasing efficiency of supply chains and the exploitation of cheap labor, particularly in Asia. However, this race for profits has come with a significant cost.
The negative impacts of fast fashion are numerous, from the exploitation of workers to the pollution of our planet. It is a major contributor to carbon emissions, as well as water and air pollution. The pressure to produce clothing quickly and cheaply has also led to poor working conditions for laborers, who are often underpaid and overworked.
At DragonWear, we reject the fast fashion model and embrace a more sustainable approach to fashion. We believe that clothing should be made to last, produced ethically and with minimal impact on the environment. Join us in our mission to promote responsible fashion that prioritizes people and the planet over profits.
Labour
Many fast fashion products are produced in factories located in Asia, where ethical standards are often questionable. Workers in these factories are frequently subject to inhumane practices, including extremely low wages and exploitation. These factories, commonly referred to as sweatshops, are notorious for their poor working conditions.
At DragonWear, we believe that everyone involved in the production of our clothing deserves to be treated with respect and dignity. That’s why we work exclusively with suppliers who meet our high ethical standards. We ensure that our partners pay their workers fairly, provide safe working conditions, and operate in an environmentally responsible manner.
We believe that fashion can be a force for good, and that by choosing responsible, ethical practices, we can make a positive impact on the world. By supporting DragonWear, you can be confident that you are not only getting high-quality, stylish clothing but also contributing to a better future for all.
Environmental footprint
The fast fashion industry’s negative impact extends far beyond the exploitation of workers. It also has a significant environmental footprint, from the use of toxic textile dyes that pollute the earth and water, to the popularity of cheap, synthetic materials like polyester that release microplastics into the environment when washed.
Consumerism is the driving force behind this unsustainable business model. Many people treat clothing and accessories as disposable items, discarding them after only a few weeks or months due to changing trends or personal preferences. The low prices of fast fashion products make it easy for consumers to justify this behavior, as they can simply buy a new item for a few euros without considering the environmental and social costs.
However, these discarded items end up in landfills and natural habitats, contributing to the pollution of our planet. Mountains of waste accumulate, and the contents of these landfills flow into the seas, rivers, and lakes, poisoning the land and the ecosystem.
At DragonWear, we are committed to promoting sustainable fashion practices that prioritize the health of both people and the planet. We use only natural and environmentally friendly materials in our products, and we encourage consumers to make thoughtful choices when it comes to their clothing and accessories. By choosing to support responsible fashion practices, we can all play a role in protecting the planet and ensuring a sustainable future for generations to come.
How do you recognise fast fashion?
Hundreds of styles covering all the latest trends.
The very short time from when a fashion trend is featured on the catwalk or seen on popular figures to when it can be found on the shelves.
Production in third countries with cheap labour, without real rights and security, complex supply chains without transparency and visibility beyond the first link in the chain.
Limited quantities of a particular item. With new products arriving in the shop every few days, customers know that if they do not buy the item they want, they may miss out on an opportunity.
Cheap, low-quality materials such as polyester, which cause clothes to degrade after they have been worn a few times. Then they are quickly disposed of – not to mention the release of microfibres.
PLASTIC POLLUTION
The ubiquitous use of plastic in our daily lives, driven by the need for convenience, has led to a rapid increase in production. This increase in production has resulted in more plastic being produced in the first decade of this century than in all of history until the year 2000. Despite a growing world population, the demand for plastic remains high, and this trend is expected to continue. However, the impact of plastic pollution on aquatic environments, such as the sea, can have devastating consequences on all organisms in the food chain. For example, marine mammals like whales and dolphins often mistake plastic for food, leading to increased mortality rates among these species. This poses a significant threat to already endangered animals, including green turtles, and contributes to a rapid decline in biodiversity. The impact of plastic pollution on migratory birds is particularly alarming as they are threatened by floating plastic on the surface of the oceans during their thousands of kilometers long journey.
Moreover, plastic takes an incredibly long time to break down and every piece of plastic ever made still exists today. This highlights the urgent need to address the plastic pollution crisis. At DragonWear, we recognize the importance of finding sustainable solutions to this problem. That’s why we focus on using natural materials, such as hemp, to create high-quality fashion products that are both environmentally friendly and socially responsible. By choosing sustainable fashion products, we can all contribute to reducing the impact of plastic pollution on our planet and protect the biodiversity of our ecosystems.
Microplastics
Plastics pose a threat not only to familiar animals but also to tiny organisms that inhabit the oceans. When plastics degrade, they become microplastics that travel through the water and enter the sediment. Zooplankton, which are a food source for many species of fish, have been observed ingesting these particles. This is concerning, as fish that accumulate plastics within their tissues may end up in the human food chain. Microplastics can also enter the air we breathe or the water we drink, potentially causing harm to our lungs or digestive tract. The effects of microplastics on the environment and human health are still being investigated, but research suggests that these particles may disrupt the endocrine system that regulates hormone production. Moreover, microplastics can harm bacteria and microorganisms in the oceans that maintain the ecosystem and biogeochemical cycles such as carbon and nitrogen. It is vital to address the issue of plastic pollution to prevent further damage to our planet’s biodiversity and our health.
WATER
Despite water covering 70% of our planet, access to clean drinking water remains a major challenge. Only 3% of water on Earth is fresh, with two-thirds of this water locked in frozen glaciers or otherwise inaccessible to humans. This means that 1.1 billion people lack access to safe drinking water.
Human activities are placing an increasing strain on the water systems that sustain ecosystems and provide for our needs. Rivers, lakes, and reservoirs are being depleted or contaminated due to pollution and overuse. Agriculture, which consumes the most water, is also highly inefficient. Additionally, climate change is exacerbating extreme weather events, leading to more frequent droughts, floods, and other water-related crises.
Unless we take action, the situation is set to worsen. By 2025, two-thirds of the global population could be struggling with water scarcity, and the environment will continue to suffer. It’s essential that we all do our part to conserve water and protect this precious resource for future generations.
DEFORESTATION
The clearing of forests for agriculture, timber, and livestock farming has been a persistent practice throughout history. However, deforestation has led to significant changes in the landscape. In Western Europe, forests covered 80% of the land 2000 years ago, whereas today, the proportion has reduced to only 34%. Similarly, the eastern USA lost half of its forests between the 17th and 19th centuries, while China currently has only 20% forest cover compared to 4000 years ago. It is worth noting that most agricultural land was once covered by forests.
Currently, deforestation is rampant in tropical rainforests, driven primarily by road construction in previously inaccessible areas. The practice leads to massive exploitation of the forests, with much of the land being burned down to create ash for fertilization of future crops. The soil is only fertile for a few years, after which the farmers move on to repeat the process elsewhere. The forests are also cleared for logging, livestock farming, palm oil plantations, and rubber trees. The impact on global CO2 emissions, photosynthesis, biodiversity, and soil erosion is significant. Furthermore, the clearing of vast tracts of forests has a significant impact on the climate.
LAND POISONING AND DESERTIFICATION
Desertification refers to the process of land degradation caused by various factors, including changes in weather patterns and human activities. It is a significant issue that results in the conversion of fertile land into arid desert lands or drylands due to a variety of changes.
Several factors contribute to desertification, such as climate change, excessive use of freshwater resources, deforestation, natural disasters, and unsustainable agricultural practices. The latter includes practices such as intensive tillage and the use of chemical fertilizers, pesticides, and herbicides. These practices lead to soil degradation and desertification and pose significant health risks to people consuming food grown on contaminated soils.
At DragonWear, we are bound to make a positive impact on the world. We believe that our products can contribute to this goal. To learn more about our product range, please visit our online shop.
